For CPAs
There is no question that the financial environment has changed dramatically over the last decade or so. As a result, the financial world has become much more complex and intertwined. Decisions made in one particular area can have significant impacts on another. More so than at any time in the past individuals and business owners alike need more help in making important financial decisions.
Who are they turning to first for this advice? Statistics tell us that CPA’s, more so than any other profession, are the most trusted by the general public in providing unbiased and objective advice. This means people come to you first, not just for traditional tax advice, but with many other financial questions as well such as proper investment management.
This can be viewed as a significant opportunity depending upon your view. Some CPA firms have decided to start their own financial services firms to help their clients make important financial decisions and to make money for themselves in the process. Of those that have successfully gone this route, they have experienced the following.
- Increased revenues and profits – Offering a new service will naturally increase revenue for obvious reasons.
- Increased client retention – Studies tell us that in the financial field, the offering of broader services increases client retention
- Ownership of a new line of business that is also a saleable asset – You probably plan to sell your CPA practice at some point. Financial advisory firms sell for much more than CPA firms.
- Ability to charge higher tax fees – When a client has multiple lines of business with you it increases the likelihood they stay. This also means they are willing to pay more for your services because you have become more of a value to them.
The question becomes how are you going to handle the new environment? If you are interested in broadening your practice to include financial planning and wealth management services but do not have the resources or desire to start your own practice and run it yourself, I’d like to have a conversation with you.
We offer a turnkey CPA partnership program that is unlike any you may already be familiar with.
- Our program allows for ownership.
- Our program allows for saleability.
- Securities licensing may not be necessary.
Contact us today to get more information on our CPA partnership program.

Listen to Bob live on his weekly radio show every Wednesday at 11:00 a.m. on WCRN AM 830.